Trends are everywhere. Every few weeks, there is a new colour everyone is wearing, a new silhouette everyone wants, a new graphic appearing across every feed, and a new “must-have” piece that somehow makes everything you already own feel outdated.
There is a strange feeling that comes with scrolling through your feed for too long. At first, everything feels different. Different people, different outfits, different ideas, different places.
We were never interested in making clothes that simply sit quietly in your wardrobe. There are already enough brands telling you what to wear, what looks good, what is in, what is out, and what you need to buy next.